Corotos
Social Media, Graphic Design
Buy and sell whatever you want
Corotos is a popular online marketplace in the Dominican Republic. It is used for buying and selling a wide range of goods, including electronics, vehicles, real estate, and more.
They required comprehensive social media communication and management to enhance their online presence and customer engagement. Their specific needs included graphic design, copywriting and social media management.
I provided them with solutions such as:
Graphic design for social media: By developinga visually appealing and cohesive design strategy, ensuring brand consistency and producing a variety of engaging
visuals tailored to different product categories and promotions.
Copywriting: By crafting compelling and customer-focused copy that complemented the brand’s identity, establishing a consistent tone of voice to strengthen brand messaging and using call to action elements to encourage user interaction.
Social Media Management: I implemented a responsive customer service strategy to address inquiries promptly and professionally. I also developed a content calendar to schedule posts strategically and monitored and analyzed social media metrics to refine strategies for continuous improvement.
Another challenge was navigating the delicate balance between ensuring a safe
marketplace experience for both buyers and sellers without portraying the platform
as a risky environment.
To address this, I took the initiative to create a series of informative posts and engaging videos. These resources were aimed to educate users on best practices for secure transactions and foster a sense of trust and confidence within the community.
