El Teleférico de Santo Domingo is a cable car system located in Santo Domingo, the capital city of the Dominican Republic.
The social media accounts were created to inform passengers about the cable car system. To make the experience more engaging, cute and colorful bird characters were used, which passengers could easily identify with. These avian characters were inspired by the cable car's "flying" motion and added a playful touch to the overall branding of the system.
The cartoons were created by Grupo Republika.