Work
Doña Tere
Brand Identity, Art Direction
40+ years of experience at your service
The challenge: A real estate service provider for project owners, master brokers and consumers.
The solution: Identify each service branch with a different color codification.
Due to the fact that Doña Tere provides services to three different audiences, I decided to differentiate these services through a color coding.
Blue: Projects professionalism and trust. This color will be used for communications
directed towards project owners.
Green: Communicates money and growth. This color will be used for communications towards Master Brokers.
Red: Represents the passion and closeness with which Mrs. Tere works for the final
consumers.
“She wanted to achieve a sober look, and project herself as a experienced and classy services provider. This branding fits her needs like a glove.”
