I designed a versatile and modern logo that could be easily recognizable across all mediums, from digital to print. The logo's color scheme, font, and imagery were carefully selected to evoke a sense of energy, movement, and progress.

I started by conducting in-depth research on the fitness market and the brand's target audience. From there, we developed a strategy to create a brand identity that would resonate with customers and help differentiate Fit Gen from its competitors.